HENRY
HENRY
creative lead

CREATIVE & Innovation LEAD

H E N R Y   B O S E

 

About

+18 years in and experience in innovative tech, marketing and creative agencies industry; turbocharging x-functional teams with creative management; leading full staff teams hands-on; applying design thinking and speculative deign. 

+80 partners e.g. Mercedes-Benz, BMW, Polestar, Red Bull, Zalando, Telekom, Vodafone, YouTube, Netflix, Bayer, Haleon, Mars. 

 
Category moonshot.
— Business Punk on Zalando's "Project muze"
 
7,5/10
— IMDB rating of "MacGyver and the New Citan" for Mercedes-Benz
 
This is very very funny.
— Adage on Mercedes-Benz "Dirty Driving"
 

FIELDS OF FOCUS

DIGITAL transformation

AR, machine learning, cloud computing - emerging technologies constantly challenge companies at different levels. From communication to business transformation. By combining technological insights with creative skills agencies and clients can leverage new technologies in order to improve their user's experience and to grow their business.

 

IDEATION & storytelling

Besides tech, to be solved every challenge needs an idea. One that hits the head and the gut. One that fits on a coaster or in a tweet. An action guiding thought, a magical tool, an inspirational story, a line or a brilliant piece of entertainment.

 

MAKE LEADERSHIP

Facing business and communication challenges need the willingness to get your hands dirty. Thought leadership alone creates short term inspiration but real impact is made by making. Meticulously prepared sprint sessions, the courage to create risky proposals and the passion for your craft are key to provoke a constructive discourse and tangible progress. That is why design thinking and protoyping is crucial to foster innovation.