ABOUT THE PROJECT
How can Red Bull bring users inside the cockpit of the fastest motor sports in real-time? By developing the world's first event coverage based on real-time data only. Instead of streaming video camera imagery 'Red Bull Air Race LIVE VR' uses live telemetry data of the planes to recreate the action in a real-scale VR environment.
ZALANDO X STINKSTUDIOS
PROJECT MUZE
ABOUT THE PROJECT
How can online retail giant zalando prove its self-conception of a future-ready fashion and tech company? By challenging the industry with a disruptive future vision on fashion design: the world’s first neural network that creates fashion for each user at a time.
NETFLIX x KOLLE REBBE
MICRO-SHOCKER
ABOUT THE PROJECT
How can Netflix hook international series enthusiasts to their brand new thriller series 'DARK' in just 6 second video ads? By creating 'micro-shockers' that leverage nothing but a single cut to trigger the interest of binge-watchers.
ZALANDO x google ASSISTANT
ZALANDO GIFT FINDER
ABOUT THE PROJECT
How can zalando help men that are overburdened with organizing gifts? By creating a gift finding agent that lives in your mobile phone. Meet Zoe, the zalando gift finder, running on the Google Assistant.
RED BULL BC ONE x TILT BRUSH
THE BREAKPIECE
ABOUT THE PROJECT
How can Red Bull evolve from a sponsor of the biggest breakdance competition in the world to a real driver of the culture? By introducing breakdance to VR with the help of the Graffiti culture. Discover 'The Breakpiece' - the first virtual graffiti piece inspired by breakdance moves.
MERCEDES-BENZ x LUKAS LINDEMANN ROSINKSI
DIRTY DRIVING
ABOUT THE PROJECT
How can Mercedes-Benz drive awareness for the launch of their all-renewed commercial van, the Vito, which comes with both typical Mercedes-Benz performance as well as with the toughness of a 40-ton truck? By creating a YouTube hit telling the heartwarming love story of a Mercedes-Benz sports coupé and a heavy lorry resulting in a hyper-spirited offspring.
VODAFONE x MARKENFILM CROSSING
FIRST SAILED MONA LISA
ABOUT THE PROJECT
How can Vodafone proof its claim on the strongest 4G|LTE coverage in Germany? By creating of the most iconic and complex artworks in the middle of the baltic sea - just by GPS data transmitted in real-time via the Vodafone 4G network.
MERCEDES-BENZ x LUKAS LINDEMANN ROSINKSI
Macgyver RELOADED
ABOUT THE PROJECT
How can Mercedes-Benz shine a light on their all-new small van, the Citan, and clean up the prejudice of not being a real tool for professionals? By making it the sidekick of the greatest craftsman in pop culture history: MacGyver.