It all started WITH MICHAEL JORDAN VS. ISAAC NEWTON...

When I was 14 years old I got my hands on a print ad of Nike showing a visual of Michael Jordan flying to the hoop and a headline saying "Michael Jordan:1. Isaac Newton:0." Two names, two numbers, all said. Marketing and Advertising became my ambition since that day. I made copywriting my craft and hybrid creativity, merging digital and traditional media, my signature. I am a storyteller, creative consultant and creativity coach - with experience from award-winning campaigns and communication strategies to leading digital transformation and innovation with AR/VR, Cloud and AI.